The “compare at price” on Shopify is a feature that allows merchants to display a higher price next to the actual selling price of a product. This creates a visual cue for customers, highlighting the perceived discount and potentially increasing sales. This tactic can make a product appear more attractive and encourage purchase decisions.
Understanding the Compare at Price Setting
Shopify provides an easy-to-use interface for setting compare at prices. Within the product editing page, under the “Pricing” section, you’ll find the designated field for entering the compare at price. This price should be higher than your selling price to effectively showcase a discount.
Shopify’s compare at price setting in the product editor.
You can also adjust compare at prices in bulk using the bulk editor. This feature streamlines the process, especially for stores with extensive product catalogs. Navigating to the bulk editor within your product list will reveal the option to modify the compare at price for multiple products simultaneously.
Using the bulk editor to modify compare at prices for multiple products.
Visibility of the Compare at Price
While you set the compare at price in your Shopify admin, certain factors can affect its visibility on your storefront. Depending on your business location and account configuration, Shopify might hide the compare at price to comply with regional regulations concerning pricing and promotions. For example, specific rules in Europe regarding displaying discounts may impact the visibility of the compare at price.
Troubleshooting Missing Compare at Price
If you’ve set a compare at price but it’s not appearing on your storefront, double-check your Shopify Markets settings. Ensure your primary market aligns with regions where displaying compare at prices is permitted. Click here for more information on how Shopify Markets and regional regulations might affect compare at price visibility.
Conclusion
Leveraging the compare at price feature on Shopify can be a powerful strategy to boost sales by highlighting value to customers. Understanding its functionality and potential limitations based on your business location ensures you can effectively utilize this feature for optimal results. Remember to verify compliance with regional regulations and troubleshoot any visibility issues promptly.
