Compare at price is a feature in Shopify that allows you to show a discounted price next to the original price of a product. This helps customers quickly understand how much they’re saving and can encourage them to purchase. It’s a powerful tool to highlight sales and promotions, creating a sense of urgency and value.
How to Set Compare at Price in Shopify
Accessing and setting the compare at price in your Shopify admin is straightforward. You can do this individually for each product or in bulk.
Setting Compare at Price for Individual Products:
- Navigate to Products: In your Shopify admin, go to the “Products” section.
- Select a Product: Choose the product you want to edit.
- Find the Pricing Section: Scroll down to the “Pricing” section within the product details.
- Enter the Compare at Price: You’ll see a field labeled “Compare at price”. Enter the original price of the product here. This should be higher than your current selling price to reflect a discount.
Screenshot showing the compare at price field within the product pricing section in the Shopify admin.
Using the Bulk Editor for Compare at Price:
- Access the Bulk Editor: In your “Products” section, select the products you want to edit and then choose “Edit products” from the dropdown menu. Then, select “Edit in bulk editor”.
- Find the Compare at Price Column: In the bulk editor spreadsheet, locate the column labeled “Compare at price”.
- Enter Compare at Prices: Input the original prices for your selected products in the corresponding rows.
Screenshot displaying the compare at price column within the Shopify bulk product editor.
When Compare at Price Might Be Hidden
While you can set the compare at price in your admin, there are instances where it might not be displayed on your storefront. These situations often depend on your business location and specific account configurations. Shopify has guidelines and regulations regarding displaying discounts and pricing, which may vary based on region. For a detailed understanding of these circumstances, refer to Shopify’s official documentation. You can learn more about these specific cases here.
Conclusion
Using the compare at price feature effectively allows you to showcase attractive discounts, driving sales and enhancing the perceived value of your products. Understanding how to implement and manage this feature within your Shopify store is crucial for optimizing your pricing strategies and improving your overall sales performance. Remember to consult Shopify’s documentation for the most up-to-date information on compare at price guidelines and regulations.
