Showing a compare-at price, also known as a “was” price, is a powerful way to highlight discounts and encourage sales on your Shopify store. This allows you to display the original price alongside the discounted price, clearly showing customers how much they’re saving. While the compare-at price feature is still available in Shopify, some merchants may have difficulty locating or enabling it. This guide provides a step-by-step walkthrough on how to effectively display compare-at prices in your Shopify store.
Locating the Compare-at Price Setting
The compare-at price setting is found within the Shopify admin panel. Access it by navigating to Products and selecting the product you wish to modify. Under the Pricing section, you’ll find the field for entering the compare-at price.
This setting allows you to input the original price of the product. Once entered and saved, Shopify will automatically display the discounted price alongside the compare-at price on your product page, typically striking through the original price to emphasize the savings.
Utilizing the Bulk Editor for Compare-at Prices
For managing compare-at prices across multiple products simultaneously, Shopify offers a bulk editor. This feature allows for efficient updates without having to manually adjust each product individually. Within the Products section of your admin, you can select multiple products and then choose “Edit products” to access the bulk editor.
The compare-at price column will be available for adjustment. Input the original prices for the selected products, and save your changes to apply the updates across your chosen range of items. This is particularly useful for seasonal sales or large-scale price adjustments.
Potential Reasons for Missing Compare-at Price
While the compare-at price option is a standard feature, certain factors might affect its visibility on your storefront. Your business location and account setup can influence how prices are displayed. Specifically, regulations in certain regions might restrict or alter the way discounts and compare-at prices are presented to customers. It’s important to be aware of any local regulations that could impact your pricing display. For further details on regional regulations and pricing practices, consult Shopify’s official documentation on this subject: Learn more about regional pricing regulations.
Conclusion
Using compare-at pricing in your Shopify store is a valuable strategy for highlighting discounts and motivating purchases. By clearly presenting the price difference, you empower customers to make informed decisions and perceive the value of your offerings. Understanding the location of the compare-at price setting within your Shopify admin and utilizing the bulk editor for efficient management are key to successful implementation. Remember to consider any regional regulations that may impact the display of compare-at prices on your storefront.
