Adding a compare-at price to your Shopify products can significantly influence customer perception and potentially boost sales. This price, displayed alongside the selling price, shows a higher value that the product was previously offered at, creating a sense of urgency and value for the customer. This guide will walk you through the process of adding a compare-at price in your Shopify store.
Locating the Compare-at Price Setting in Shopify
The compare-at price feature is readily available within your Shopify admin panel. Access it by navigating to Products and selecting the specific product you wish to modify. Under the Pricing section, you’ll find the field for the compare-at price.
This image shows the location of the compare at price setting within the product pricing section of the Shopify admin.
Alternatively, you can efficiently update compare-at prices for multiple products simultaneously using the bulk editor. Within the Products section, select the products you want to edit and then choose “Edit products” in bulk actions. You can then adjust the compare at price field for all selected products.
This screenshot highlights the compare-at price field within the Shopify bulk product editor. This allows for efficient updating of multiple products.
Understanding Compare-at Price Visibility
While you can set a compare-at price, its visibility on your storefront can depend on several factors including your business location and account configuration. For instance, specific regulations in certain regions might restrict or influence how compare-at prices are displayed. Shopify provides detailed information regarding these regional considerations and how they might impact your store. Learn more about regional compare-at price regulations.
Conclusion
Implementing compare-at pricing in your Shopify store is a straightforward process that can significantly enhance your customers’ shopping experience. By understanding where to locate the setting and how visibility can be affected, you can effectively leverage this feature to drive sales and highlight value in your product offerings. Remember to always adhere to Shopify’s guidelines and any regional regulations related to displaying compare-at prices.
