Adding a compare-at price to your Shopify products allows you to showcase a discounted price, encouraging customers to purchase. This article explains how to add a compare-at price in your Shopify admin.
The compare-at price feature is accessible within your Shopify admin. To add it, navigate to Products and select the product you wish to modify. Under the Pricing section, you’ll find the compare-at price field. This field allows you to enter the original price of the product, which will be displayed alongside the current discounted price on your storefront. This visually highlights the savings for your customers.
Example of compare-at price setting in Shopify admin.
You can also utilize the bulk editor to efficiently update compare-at prices for multiple products simultaneously. This is especially useful for managing large inventories or running sales promotions. In the product bulk editor, you’ll find a dedicated column for compare-at price, enabling you to input or adjust prices for a selection of products at once.
Example of compare-at price bulk editor setting in Shopify admin.
While the compare-at price setting remains available in Shopify, its visibility on your storefront might be affected by factors such as your business location and account configuration. Certain regulations and market-specific guidelines can impact how pricing information is displayed. For instance, displaying inflated compare-at prices can be misleading and may violate consumer protection laws in some regions. Ensure your pricing practices comply with the regulations applicable to your target market. You can consult Shopify’s documentation for more detailed information on these specific scenarios.
In conclusion, adding a compare-at price on Shopify is a straightforward process achieved through the product editing page or the bulk editor. However, it’s crucial to be aware of potential storefront display limitations based on your business’s operational context and legal compliance requirements. For a comprehensive understanding of compare-at pricing and its implications, refer to Shopify’s official resources. Accurately utilizing this feature can significantly enhance your customers’ shopping experience and potentially boost sales by showcasing attractive discounts.
