Adding a compare-at price to your Shopify products can significantly influence customer perception and potentially boost sales. It allows you to showcase a higher original price alongside the current discounted price, highlighting the value proposition for your customers. This guide outlines how to add a compare-at price in Shopify.
The compare-at price feature remains accessible within your Shopify admin. You can locate it by navigating to the Products section in your admin and selecting the specific product you wish to modify. Under the Pricing section, you’ll find the field for the compare-at price.
This image shows the location of the compare price setting within the product editing page in the Shopify admin. It is found under the Pricing section, allowing you to input a higher price to display alongside your current sale price.
Alternatively, if you need to update multiple products, you can utilize the bulk editor for compare-at prices. This feature provides efficiency when adjusting pricing across a large number of items.
This screenshot illustrates how to adjust the compare at price in bulk using the Shopify product bulk editor. This allows for efficient updating of multiple products simultaneously.
While the compare-at price is generally displayed on your storefront, there are certain scenarios where it might be hidden. These instances often depend on your business location and specific account configurations. For example, regulations in certain European countries restrict the use of compare-at pricing if specific conditions are not met. More information regarding these specific situations can be found in Shopify’s official documentation.
By accurately using the compare-at price, you can enhance your customers’ understanding of your product’s value and potentially increase sales conversions. Remember to adhere to Shopify’s guidelines and local regulations when implementing this feature. Ensuring accurate and transparent pricing practices is crucial for maintaining customer trust and a positive brand reputation.
