Navigating the mattress market can be overwhelming, especially when different stores sell seemingly identical mattresses under different names. At COMPARE.EDU.VN, we simplify this process, offering clear strategies to compare mattresses effectively. Discover how to identify comparable models, understand their specifications, and negotiate the best deal, ensuring you get the right mattress at the right price.
1. Understanding the Mattress Name Game
The “mattress name game” is a common practice in the mattress industry where retailers sell the same mattress under different model names. This strategy primarily aims to prevent customers from comparison shopping, making it difficult to find the best deals. The mattress name game is enabled by the manufacturer, but it happens at the explicit request of the retailer. The retailer is the one who benefits from being able to sell products at higher margins by preventing consumers from being able to compare prices.
1.1. MAP-Priced vs. Name Game Mattresses
Mattresses generally fall into two pricing categories: Minimum Advertised Price (MAP) models and Name Game models. MAP models maintain consistent pricing and names across all retailers, eliminating the need for comparison shopping. Name Game models, on the other hand, feature varying prices and names at different stores, complicating the comparison process.
1.2. Advantages and Disadvantages of Name Game Mattresses
The primary advantage of Name Game mattresses is the potential to secure a bargain by finding a lower price for a comparable model. However, the main disadvantage is the risk of overpaying for a mattress that is available elsewhere for less under a different name. Retailers often have higher profit margins on Name Game models, so the latter outcome is more common.
2. How the Mattress Name Game Works
The Name Game system typically involves each retailer receiving unique model names for the same mattress. In some cases, larger retailers may have exclusive names, while smaller regional retailers are assigned a set of different model names. This approach ensures that only one retailer in a given region carries a specific product name and cover, preventing direct price comparisons.
2.1. Retailer-Specific Models
Even with MAP-priced product lines, major retailers may be granted unique model names for their versions, sometimes including an additional feature. These ‘bonus features’ can be misleading, drawing attention away from less visible downgrades compared to the national version.
2.2. The Role of Manufacturers and Retailers
While manufacturers enable the Name Game, retailers drive the system. Retailers benefit from higher profit margins by preventing price comparisons, while manufacturers may suffer from hindered brand equity due to inconsistent product names. Retailers can also contract with a manufacturer to create a bed with their store name on it, and it’s likely that bed is very similar to others made by the manufacturer under other names. These so-called ‘house brands’ are typically where a retailer stands to make the largest profit.
3. Price Variations in Name Game Mattresses
Price fluctuations for Name Game models can be significant, with prices varying widely across retailers and over time. Retailers frequently adjust prices, sometimes by as much as $1,000 at a time. This variability means that consumers could easily overpay if they visit the wrong store on the wrong day.
3.1. The Importance of Negotiation
Many consumers are unaware of the need to negotiate mattress prices, which can lead to overspending. Being informed and prepared to negotiate can save you hundreds or even thousands of dollars.
3.2. Real-World Examples of Price Variations
At COMPARE.EDU.VN, we track prices at over 100 top retailers, so we have seen first-hand the wild fluctuations in mattress prices. We’ve observed that prices for a given model vary widely, both across retailers and over time. In other words, most retailers are constantly moving their prices up and down for each name-game model — sometimes by as much as $1,000 at a time. So on any given day, a model’s price may vary by that same amount from one retailer to another. Knowing that 67% of consumers say that they do not need to negotiate the price of a mattress before buying, this means that walking into the wrong store on the wrong day could easily cost you hundreds — if not thousands — of dollars.
4. Retailer Knowledge of Comparable Models
Surprisingly, many salespeople are unable or unwilling to accurately identify their store’s equivalent of a mattress model sold at another retailer. This lack of transparency underscores the difficulty consumers face when trying to compare mattresses across different stores.
4.1. Testing Retailer Knowledge
To test this, we contacted 19 retail stores carrying Sealy Posturepedic mattresses and asked for the closest equivalent to the “Reyna Ridge” Euro Plushtop model sold at Macy’s. None of the salespeople could accurately identify the comparable mattress, even after reviewing the specifications.
4.2. Utilizing Online Resources for Comparison
To help consumers, COMPARE.EDU.VN offers a feature that highlights the closest equivalent models and similar options from other brands. This resource simplifies the comparison process and helps consumers make informed decisions.
5. Strategies for Beating the Name Game
Consumers can take several steps to navigate the Name Game and secure a good deal on a mattress. These include researching, tracking prices, and negotiating in-store.
5.1. Researching Comparable Models
The key to beating the Name Game is finding comparable models and comparing their detailed product specifications, materials, and construction. COMPARE.EDU.VN can help you compare mattresses from various brands and stores.
5.2. Obtaining Detailed Product Specifications
Finding out what’s inside a mattress can be challenging. Not all manufacturers provide detailed specs to retailers, and not all retailers share this information with customers. Even when available, specs may be rewritten to make comparisons difficult.
5.3. Translating Mattress Specifications
Retailers may use different terms to describe the same materials. For example, one retailer might say “two inches of memory foam,” while another refers to the same layer as “two inches of UltraSoft visco-elastic foam.” Understanding these variations is crucial for accurate comparisons.
6. Decoding Mattress Specifications
Effectively comparing mattresses requires understanding their specifications. Here’s a guide to decoding common mattress specs:
6.1. Mattress Type
- Innerspring: Traditional mattresses with coil support systems.
- Memory Foam: Mattresses that conform to the body, providing pressure relief.
- Hybrid: Mattresses combining innerspring and memory foam layers.
- Latex: Mattresses made from natural or synthetic latex, known for durability and support.
- Airbed: Mattresses with adjustable air chambers for customizable firmness.
6.2. Key Components
- Comfort Layers: The top layers of a mattress, providing cushioning and pressure relief. Common materials include memory foam, latex, and fiberfill.
- Support Core: The base layer that provides overall support and structure. This can be made of coils, foam, or air chambers.
- Cover: The outer fabric encasing the mattress. Look for breathable and hypoallergenic materials.
6.3. Decoding Material Descriptions
- Memory Foam Density: Higher density foams (5 lbs/ft³ or more) are typically more durable and provide better support.
- Coil Count and Gauge: Higher coil counts (800+) and lower gauge (12-14) indicate better support and durability in innerspring mattresses.
- Latex Type: Dunlop latex is denser and firmer, while Talalay latex is softer and more breathable.
- Certifications: Look for certifications like CertiPUR-US, which ensures foams are made without harmful chemicals.
6.4. Understanding Terminology Variations
| Term | Common Material | Description |
|---|---|---|
| Visco-Elastic Foam | Memory Foam | Foam that conforms to the body, relieving pressure points. |
| Polyfoam | Polyurethane Foam | A versatile foam used for support and comfort layers. |
| Gel-Infused Memory Foam | Memory Foam | Memory foam infused with gel to regulate temperature. |
| Pocketed Coils | Innerspring Coils | Individually wrapped coils that reduce motion transfer. |
| High-Density Support Foam | Polyurethane Foam | Firm foam used for the base layer to provide support and stability. |
| Natural Latex | Latex | Latex derived from rubber trees, known for durability and eco-friendliness. |
| Synthetic Latex | Latex | Latex made from synthetic materials, offering similar properties to natural latex. |
7. Making the Right Choice
The mattress name game can be challenging, but with the right knowledge and strategies, consumers can make informed decisions and secure the best deals. Remember to research, compare specifications, and negotiate prices.
7.1. The Value of Transparency
Ultimately, the mattress name game stacks the deck against consumers. Prices for identical models can vary dramatically at each store, and only the most aggressive and committed consumers will be able to decode this enough to have peace of mind that they aren’t over-paying.
7.2. Alternatives to the Name Game
If navigating the Name Game seems too daunting, consider MAP-priced models or purchasing directly from the manufacturer’s website, where pricing is transparent and uniform.
8. Finding the Right Mattress for You
Choosing the right mattress involves understanding your sleep preferences and needs. Consider factors such as sleep position, firmness preference, and any specific health concerns.
8.1. Assess Your Needs
Determine your preferred sleep position, whether you sleep hot or cold, and if you have any pain or pressure points. These factors will help you narrow down your options.
8.2. Consult with Experts
Talk to sleep specialists or use online tools like the GoodBed Quiz to assess your needs and find suitable mattress options.
9. Mattress Comparison Checklist
To ensure you make the best choice, use this checklist when comparing mattresses between stores:
| Feature | Question | Importance |
|---|---|---|
| Mattress Type | Which type of mattress suits my sleep style and preferences? | High |
| Comfort Layers | What materials are used in the comfort layers, and how do they feel? | High |
| Support Core | What type of support core is used, and how does it support my body? | High |
| Material Specifications | What are the detailed specifications of each material used in the mattress? | Medium |
| Price | How does the price compare to similar models at other stores? | High |
| Warranty | What is the warranty period, and what does it cover? | Medium |
| Trial Period | Is there a trial period, and what are the terms? | Medium |
| Retailer Reputation | What is the reputation of the retailer, and do they offer good customer service? | Medium |
| Certifications | Does the mattress have any certifications for safety and quality? | Low |
| Customer Reviews | What do other customers say about this mattress and the retailer? | Medium |
10. Frequently Asked Questions (FAQ)
10.1. What is the mattress name game?
The mattress name game is a practice where retailers sell the same mattress under different names to prevent comparison shopping.
10.2. How can I compare mattresses between stores?
Research and compare detailed product specifications, materials, and construction. Use online resources like COMPARE.EDU.VN to find comparable models.
10.3. Are MAP-priced mattresses better than name game mattresses?
MAP-priced mattresses offer transparency and consistent pricing, while name game mattresses may offer potential bargains but require more research.
10.4. How do I negotiate the price of a mattress?
Research prices at different stores, be prepared to walk away, and negotiate based on comparable models and competitor pricing.
10.5. What should I look for in a mattress warranty?
A good warranty should cover defects in materials and workmanship and last for at least ten years.
10.6. What are the different types of mattress support cores?
Common support cores include innerspring coils, memory foam, latex, and air chambers.
10.7. How important is mattress density?
Higher density foams (5 lbs/ft³ or more) are typically more durable and provide better support.
10.8. What is the best mattress type for back pain?
Memory foam and hybrid mattresses are often recommended for back pain due to their pressure-relieving properties.
10.9. How can I find out what’s inside a mattress?
Check the manufacturer’s website, ask the retailer for detailed specifications, and read customer reviews.
10.10. Is it better to buy a mattress online or in-store?
Buying online offers convenience and a wider selection, while buying in-store allows you to test the mattress before purchasing.
11. COMPARE.EDU.VN: Your Partner in Mattress Comparison
Navigating the mattress market can be challenging, but COMPARE.EDU.VN is here to help. We provide detailed comparisons, expert advice, and the tools you need to make an informed decision. Don’t let the mattress name game confuse you. Visit COMPARE.EDU.VN today and find the perfect mattress at the best price.
COMPARE.EDU.VN is committed to providing you with accurate and unbiased information to help you make the best purchasing decisions. Our team of experts continuously researches and updates our comparisons to ensure you have the latest information at your fingertips.
Ready to find your perfect mattress? Visit COMPARE.EDU.VN now and start your journey to a better night’s sleep.
For more information, contact us:
- Address: 333 Comparison Plaza, Choice City, CA 90210, United States
- WhatsApp: +1 (626) 555-9090
- Website: COMPARE.EDU.VN
At COMPARE.EDU.VN, we understand the importance of finding the right mattress. Our comprehensive comparisons, expert advice, and user-friendly tools make it easier than ever to navigate the mattress market. Whether you’re looking for memory foam, innerspring, hybrid, or latex, we have the information you need to make an informed decision.
Visit COMPARE.EDU.VN today and experience the difference. Your perfect mattress is just a click away.
12. Additional Resources
For further reading and resources on mattress comparisons, consider the following:
- The Better Sleep Council: Offers advice on choosing the right mattress and improving sleep quality.
- Consumer Reports: Provides independent mattress reviews and ratings.
- Sleep Foundation: Offers comprehensive information on sleep health and mattress selection.
By leveraging these resources and utilizing compare.edu.vn, you can confidently navigate the mattress market and find the perfect mattress for your needs.
Remember, a good night’s sleep is essential for your health and well-being. Make an informed decision and invest in a mattress that provides the comfort and support you deserve.
