Market Share of iOS vs Android in the United States in 2025
Market Share of iOS vs Android in the United States in 2025

How Many iPhone Users Compared to Android Users Globally?

How Many Iphone Users Compared To Android users? COMPARE.EDU.VN reveals that while Android dominates the global market share, iPhones hold significant sway in specific regions and demographics. This in-depth analysis breaks down the numbers, demographics, and app ecosystems of both platforms, providing a comprehensive understanding. Explore user loyalty, app revenue, and key regional differences to make an informed decision. Discover the smartphone landscape with valuable insights into mobile OS market share and user preferences.

1. Understanding the Global Smartphone Landscape

Apple and Google are the titans of the smartphone world. Apple’s iPhone, with its iOS operating system, has cultivated a dedicated following since its debut in 2007. Android, Google’s open-source mobile OS, emerged shortly after and quickly gained traction. Today, the choice between iPhone and Android represents more than just a preference for a particular device; it reflects distinct user experiences, ecosystems, and brand loyalties.

2. iPhone vs. Android: A Quick Statistical Overview

Before diving deep, let’s get a snapshot of the current state of the iPhone versus Android debate:

  • United States: iPhone commands a 57.68% market share, showcasing its strong presence in the American market.
  • Global Market: Android dominates with a 70.93% global market share.
  • Income Disparity: iPhone users tend to have a 43.7% higher average salary compared to their Android counterparts.
  • Generational Preferences: Gen Z and Millennials are more inclined to choose iPhones.
  • User Experience: 47% of former Android users believe the iPhone offers a superior user experience.
  • Affordability: 29% of former iPhone users switched to Android primarily due to its affordability.

3. Market Share Showdown: iPhone vs. Android in the US

In the United States, Apple’s iPhone has consistently held a leading position in the smartphone market. As of 2025, the iPhone boasts a 57.68% market share, leaving Android with 42.06%.

iPhone’s dominance in the US can be traced back to 2009. Android’s closest challenge was in 2011, fueled by the migration of Blackberry users.

The evolution of iOS vs. Android market share in the US is detailed below:

Year iOS Android
2009 57.9% 6.16%
2010 38.31% 18.71%
2011 38.33% 35.32%
2012 49.48% 40.63%
2013 52.79% 39.25%
2014 52.3% 42.58%
2015 50.85% 46.42%
2016 53.19% 45.2%
2017 53.89% 45.23%
2018 54.82% 44.73%
2019 55.23% 44.51%
2020 59.54% 40.27%
2021 58.58% 41.11%
2022 56.74% 42.94%
2023 58.1% 41.46%
2024 58.81% 40.81%
2025 57.68% 42.06%

Source: StatCounter

4. Global Domination: Android’s Worldwide Market Share

While the iPhone enjoys considerable success in the US, the global stage tells a different story. Android holds a commanding lead, controlling over two-thirds of the mobile OS market.

From 2009 to 2011, Apple had a greater global presence than Android, but both were surpassed by SymbianOS (which held 35.49% of the market in 2009 before fading into obscurity).

The decline of SymbianOS and Blackberry in the early 2010s paved the way for iPhone and Android to become the dominant forces in the mobile landscape.

Apart from the US, iPhone also leads in Japan (68.86%), Canada (60.31%), Australia (59.63%), and the United Kingdom (52.29%).

Android has an overwhelming market share in countries like India (95.16%), Brazil (81.45%), Mexico (77.46%), and China (74.76%).

The global mobile iOS vs. Android market share is detailed below:

Year iOS Android
2009 34.01% 2.41%
2010 25.48% 8.82%
2011 22.29% 19%
2012 24.04% 27.41%
2013 24.03% 39.21%
2014 23.95% 53.65%
2015 20.2% 64.2%
2016 19.29% 69.11%
2017 19.65% 72.63%
2018 20.47% 75.45%
2019 22.71% 75.47%
2020 26.28% 73.06%
2021 27.34% 71.89%
2022 27.85% 71.47%
2023 29.02% 70.26%
2024 28.32% 70.93%

Source: StatCounter

5. Unveiling User Demographics: Who Uses iPhone and Android?

Beyond the numbers, understanding the demographic profiles of iPhone and Android users provides deeper insights.

In a 2021 survey by The Hustle, 16.7% of Android users admitted to having “less respect” for iPhone users, while 27.2% of iPhone users felt the same way about Android users.

Let’s dissect the demographics to uncover the nuances:

  • Income: iPhone users generally earn more than Android users. Research by Slickdeals indicated an average annual salary of $53,251 for iPhone users, compared to $37,040 for Android users. The latest iPhone model starts at $799, while the average price for Android smartphones is $286.
  • Smartphone Usage: iPhone users tend to be more engaged with their devices. Apple users average 4 hours and 54 minutes of screen time, send 58 text messages, and take 12 selfies daily. Android users average 3 hours and 42 minutes of screen time, 26 text messages, and 7 selfies per day.
  • Security Confidence: iPhone users express slightly more confidence in their smartphone’s security features. A 2022 survey revealed that 20% of iPhone users felt “extremely confident” in Apple’s iCloud Keychain, while only 13% of Android users felt the same about Google Password Manager.
  • Security Habits: Android users are more likely to use a native password manager (72% vs. 62%), while iPhone users are more likely to monitor location tracking in their apps (77% vs. 68%).

iPhone vs Android users by age, United States:

Age iPhone Android
18-34 58% 41%
35-54 47% 53%
55 and older 49% 51%

Globally, while Android is the more popular choice overall, Gen Z and Millennials are still more likely to be iPhone users.

iPhone vs Android users by age worldwide:

Age iPhone Android
Gen Z 31% 57%
Millennial 35% 55%
Gen X 22% 60%
Baby Boomer 23% 55%

There’s also a slight difference in usage along gender lines. Female users are more likely to be iPhone adopters worldwide.

iPhone vs Android users by gender worldwide:

Gender iPhone Android
Male 28% 60%
Female 31% 54%

Sources: The Hustle, Slickdeals, Beyond Identity, Vorhaus Advisors, Statista, Statista (2)

6. Customer Loyalty: Sticking with iPhone or Android

Smartphone users exhibit remarkable loyalty to their chosen operating systems.

  • Android boasts an 89-91% customer retention rate.
  • iPhone’s retention rate ranges from 85-88%.
  • 18% of iPhone users are former Android users, while only 11% of Android users switched from Apple.
  • 47% of former Android users cite a better user experience as the reason for switching to iPhone.
  • 29% of former iPhone users switched to Android due to affordability.

Sources: CIRP, PC Mag

7. The App Ecosystem: A Comparison of App Store and Google Play

Smartphones are only as good as the apps they offer.

  • iPhone’s App Store has over 1.9 million apps available as of March 2025.
  • Google Play has over 2 million apps.
  • Both Android and iPhone average 1.2K new apps released every day.
  • Android leads in the number of app categories – 49 vs. iPhone’s 26.

Android apps generally receive higher user ratings.

Here’s a breakdown of how apps are rated in the App Store and Google Play:

App Ratings App Store Apps Google Play Apps
1.0-1.5 44,946 3,575
1.5-2.0 15,325 10,722
2.0-2.5 33,253 23,951
2.5-3.0 27,167 43,314
3.0-3.5 64,598 93,145
3.5-4.0 58,993 177,809
4.0-4.5 125,077 317,396
4.5-5.0 173,539 266,891
5.0 270,499 79,841

8. App Revenue: Who Spends More, iPhone or Android Users?

Mobile apps generated an estimated $542 billion in global revenue in 2023, projected to reach $732 billion by 2027.

  • Consumers spent $85.1 billion in the App Store in 2021, compared to $47.9 billion generated by Google Play apps.
  • iPhone’s apps are 95.2% free and 4.8% paid.
  • Android’s apps are 97.7% free and 2.3% paid.
  • An iPhone user spends $12.77 per app, while the average Android user spends $6.19.
  • The average in-app transaction on iPhones is $1.07, while on Android it’s $0.43.

Top iPhone apps by revenue as of June 2023:

App Revenue
DouYin $372.8M
TikTok $324.4M
Picoma $228.32M
Honor of Kings $165.75M
Tencent Video $165.71M
Roblox $129.95M
Honkai: Star Rail $104.8M
Max $103.93 M
Iqiyi $96.54M
LINE $93.24M
Disney+ $92.06M
Candy Crush Saga $90.26M
YouTube $89.94M
PUBG $88.63M
Genshin Impact $72.97M
Tinder $72.38M
Royal Match $71.81M
Audible $70.94M
Fantasy Westward Journey $70.85M

Top Android apps by revenue as of June 2023:

App Revenue
Disney+ $70.59M
Max $50.73M
TikTok $38.09M
Google One $27.34M
Peacock TV $25.2M
Twitch $25.08M
Crunchyroll $22.19M
Bumble $19.08M
Tinder $17.79M
Paramount+ $15.22M
Globoplay $13.41M
Pandora $9.5M
Hulu $8.03M
Vudu $7.27M
ESPN $6.16M
Microsoft OneDrive $6.12M
Duolingo $5.9M
Fitbit $5.89M

Both operating systems have similar app conversion rates.

The App Store has a 30% conversion rate, while Google Play has a 30.5% conversion rate.

Apple’s top category is navigation (104.5% CVR). Android’s top category is events (84.1%).

In-app purchases are essential for driving revenue, and higher app retention rates increase the likelihood of users making those purchases.

Here’s how iPhone and Android compare in app retention:

Timeframe iPhone App Retention Rate Android App Retention Rate
Day 1 23.9% 21.1%
Day 3 12.3% 9.4%
Day 7 8.3% 5.6%
Day 14 5.7% 3.5%
Day 21 3.7% 2.1%

Sources: Statista, Statista (2), Statista (3), 42 Matters, Sensor Tower, Apptweak, AppsFlyer, Business of Apps

9. Key Differences Between iPhone And Android

Feature iPhone Android
Operating System iOS (Proprietary) Android (Open Source)
Market Share (US) Higher (around 57.68%) Lower (around 42.06%)
Market Share (Global) Lower (around 28.32%) Higher (around 70.93%)
Price Generally more expensive More options, including budget-friendly
User Demographics Affluent, Gen Z, Millennials More varied demographics
App Store Curated, focused on revenue generation Larger app library, diverse categories
Customer Loyalty High retention rates Equally high retention rates
Average App Ratings Generally Lower Generally Higher

10. Conclusion: The iPhone vs. Android Verdict

Android’s global dominance is undeniable, yet the iPhone maintains a strong foothold in key markets. Price point appears to be a major factor, with consumers in wealthier regions often gravitating towards the iPhone for its user experience. Ultimately, the choice depends on individual needs, preferences, and budget.

Are you struggling to compare iPhone and Android features, prices, and user reviews? Visit compare.edu.vn at 333 Comparison Plaza, Choice City, CA 90210, United States or contact us via Whatsapp at +1 (626) 555-9090 for in-depth comparisons and data-driven insights that simplify your decision-making process.

11. FAQs About iPhone vs Android

1. Which has more users, iPhone or Android?

Android has more users globally, holding approximately 70.93% of the market share compared to iPhone’s 28.32%.

2. Which operating system is more popular in the United States?

iPhone (iOS) is more popular in the United States, with a market share of about 57.68%.

3. Are iPhone users richer than Android users?

Yes, studies show that iPhone users tend to have higher average incomes compared to Android users.

4. Which age group prefers iPhones the most?

Gen Z and Millennials are more likely to use iPhones compared to older generations.

5. Which offers a better user experience, iPhone or Android?

According to surveys, a significant percentage of former Android users feel that iPhones offer a better user experience.

6. Which is more affordable, iPhone or Android?

Android devices are generally more affordable due to the wide range of manufacturers and models available at various price points.

7. How many apps are available on the App Store and Google Play?

As of March 2025, the App Store has over 1.9 million apps, while Google Play has over 2 million apps.

8. Which platform generates more revenue from apps?

The App Store generates more revenue from apps compared to Google Play.

9. Are there differences in customer loyalty between iPhone and Android users?

Both platforms have high customer retention rates, indicating strong loyalty among users.

10. Which operating system updates more frequently?

Typically, iOS updates are available to all users at the same time, while Android updates can vary by device manufacturer and region, leading to fragmentation.

11. Which is better for privacy, iPhone or Android?

Both iOS and Android have privacy features, but Apple is often lauded for its stricter stance on data privacy and control over user information compared to Google.

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