Customers are always on the hunt for the best deals. That’s why websites and apps that compare prices, shipping costs, and discount codes across multiple stores have become essential online destinations for smart shopping.
A price comparator not only benefits consumers but also helps e-commerce businesses attract new visitors. Users on these platforms are already interested in making purchases, making them an ideal audience for promoting sales and discounts.
Whether you’re searching for a specific offer or just browsing for bargains, here are some of the best sites for price comparison today – for the UK, globally, or integrated with your Shopify online store.
The Best Price Comparison Sites in the UK
If you’re looking for effective price comparison in the UK market, this list compiles excellent options to find the one that best suits your needs.
1. Google Shopping
Alt text: Google Shopping interface on a laptop screen, displaying search results for running shoes with prices and store names, highlighting product price comparison.
Google Shopping is one of the largest and most recognized price comparison engines. Products submitted to Google Shopping also appear in standard Google search results and integrate with Google Ads, the pay-per-click advertising platform.
For merchants, Google offers a price competitiveness report that allows you to compare your product prices against competitors. This analysis includes four key metrics:
- Your Price: The current price of your product.
- Current Benchmark Price: The average price of similar products on Google Shopping, weighted by user engagement (clicks).
- Current Difference: The percentage difference between your current price and the benchmark price.
- Historical Difference: The percentage difference between your historical price and the benchmark price over a period of time.
Learn more: What is Google Shopping and How Does it Work?
2. Idealo
Alt text: Idealo website homepage on a desktop, showcasing a clean search bar and product categories, emphasizing its role as a comprehensive price comparator.
Idealo is an online price comparator for products from Amazon, eBay, and other marketplaces worldwide. Operating since 2000 and launching in the UK in 2013, Idealo provides detailed product information beyond just price.
This tool offers customer reviews, international prices, price fluctuation tracking, and estimated shipping costs. For entrepreneurs interested in reselling, Idealo is particularly useful as it provides data on competitive offers globally. This helps identify business opportunities and define effective pricing strategies.
3. Kelkoo
Alt text: Kelkoo logo displayed prominently on a webpage, representing a well-known price comparison service with a focus on daily updates and mobile accessibility.
One of the main advantages of the Kelkoo price comparator is its update frequency, refreshing up to four times a day. This ensures accurate and reliable information for shoppers.
Kelkoo also has a mobile app for comparing prices and finding deals on the go. Additionally, it offers specific solutions for merchants, helping them attract new customers and increase sales.
4. Dealsan
Dealsan is a price comparison site that simplifies finding products at the lowest cost on major marketplaces like Amazon UK, eBay UK, and Etsy.
It features a blog and a dedicated section for popular eBay auctions, providing extra information and shopping opportunities. Dealsan helps users find the best prices and deals across various online platforms.
5. Camelcamelcamel
Camelcamelcamel specializes in tracking product history on Amazon, allowing shoppers to see price trends and fluctuations over time. This price comparator is invaluable for understanding if you’re getting a genuinely good deal.
It offers a browser extension for setting up email alerts when prices drop. Users can browse categories or search for specific products to efficiently compare costs. Camelcamelcamel is available in several countries, including the United States, United Kingdom, Spain, Italy, Germany, France, Canada, and Australia, adapting to each market’s specifics.
6. ShopMania
ShopMania operates on a pay-per-click (PPC) model. Consumers browse categories or perform specific searches on the website, and as a seller, you only pay when a user clicks on one of your products. ShopMania also integrates with Facebook Marketplace, expanding your product visibility.
To list your business on ShopMania, you must meet these requirements:
- Be a fully functional e-commerce store.
- Be legally registered and operational.
- Have easily accessible contact information.
- Use the official language and currency of the country you operate in.
7. Compare.net
Compare.net is another well-known online price comparator with a simple and user-friendly interface. Visitors can browse products or search for specific items, filtering results by brand, price, or ratings.
This comparator includes shipping costs with the displayed prices, providing a complete view of total expenses. Compare.net aims to offer transparent and straightforward price comparisons.
8. Twenga
With Twenga, you can search for products and filter results by price, brand, or seller. This price comparison website organizes searches by distributor and allows sorting by price, either ascending or descending.
Twenga also integrates with various advertising platforms, increasing your product visibility across different shopping channels. Twenga focuses on comprehensive product aggregation and comparison.
9. Ciao
Ciao is considered a major price comparator in the English-speaking market, with a strong presence in the UK and other regions.
This application provides detailed product descriptions, shipping cost information, and discounted offers directly on its website. It also offers price analyses across various categories, helping customers compare and select products effectively.
Ciao also features an active community of users who share opinions and reviews, aiding purchase decisions and driving sales.
10. HotUKDeals
HotUKDeals is an online community specializing in aggregating deals, coupons, and promotions from physical stores and e-commerce sites, with over a million active users on its website and mobile app. It works collaboratively: members find, share, and rate hundreds of daily deals, allowing the best offers to be highlighted by the community itself.
The platform includes a browser extension for price comparison, applying coupons, and receiving sale alerts while browsing. Its mobile app for Android and iOS offers personalized notifications, access to exclusive promotions, and an interactive voting system.
11. Honey
While not strictly a price comparator, Honey is a free browser extension, owned by PayPal, that automatically searches for discounts and coupon codes applicable to your online shopping basket.
The app also has a watchlist feature that tracks products and alerts you when prices drop. According to company data, Honey users save an average of £115 a year, making it a valuable tool for finding discounts.
12. Verificador de ofertas (Offer Verifier)
Verificador de Ofertas (Offer Verifier) is a website created by Minderest that allows you to check the price history of products from over 500 major retailers, such as Currys PC World, Argos, and John Lewis.
Its price evolution viewer detects misleading practices, like price increases before a sale. This is a practical resource for verifying the authenticity of promotions before buying, providing clear and reliable data to help avoid fake discounts. This tool is particularly useful for savvy shoppers looking for genuine deals.
The Best Global Price Comparison Sites
Here are some of the top websites and apps designed for international users needing an efficient global price comparator.
1. PriceRunner
Alt text: PriceRunner website interface displayed on a tablet, showing product listings with prices from various retailers, emphasizing its role in global price comparison.
The free price comparator PriceRunner allows you to compare prices from over 6,800 retailers in the UK, Sweden, Denmark, and Norway, with 126 million daily price updates and 15.4 million monthly visits.
It includes over 150,000 recent user reviews and shows shipping costs from foreign countries, helping accurately calculate the final price. PriceRunner is a robust option for international price comparisons.
2. Skinflint
Alt text: Skinflint website displayed on a smartphone, showing a product search results page with detailed pricing and retailer information, highlighting mobile price comparison.
Skinflint is a widely used price comparator in the UK and the European Union, especially popular among dropshippers for its ability to search and compare products from wholesalers across Europe.
It offers clear, precise, and well-segmented information, allowing analysis of prices from multiple suppliers and real-time tracking of product availability. Skinflint is a powerful tool for sourcing products internationally.
3. Shopbot
Alt text: Shopbot interface on a laptop, featuring a clean design focused on technology products, showcasing product images and prices for efficient comparison.
Shopbot specializes in technology products, allowing you to quickly and visually search and compare products from multiple retailers. Its product and store rating system helps identify reliable suppliers, enhancing the buying experience.
Currently, Shopbot is available for users in Canada, New Zealand, and Australia. It’s a go-to price comparator for tech gadgets and electronics.
4. Preciosmundi
Preciosmundi (World Prices) is a website that allows you to compare average prices for various types of products and services worldwide.
It’s a great source of information for understanding the economy of a country where you want to start selling or from which you intend to import. It provides a detailed view of how prices vary by product and region, offering valuable insights for international business ventures.
5. Solotodo
Solotodo is a leading price comparator for electronics in the Latin American market.
This platform provides detailed performance analyses and technical specifications for various devices, such as smartphones, laptops, and video game consoles. It also has an active community of users who share opinions and experiences, making it a comprehensive resource for tech purchases in Latin America.
6. PriceSpy
Returning to the UK market, PriceSpy displays a wide variety of products from numerous retailers across the United Kingdom.
The platform includes search filters by brand and category, provides price histories for certain products, shows user reviews, and allows setting up alerts for price drops. PriceSpy is a versatile tool for price tracking and comparison in the UK.
The Best Price Comparison Apps for Shopify
If you want to feature your products on a price comparator, the Shopify App Store offers several apps perfect for this task.
There are two main types of price comparator apps for e-commerce: those that connect to your store and publish your products on an external site or marketplace, and those that integrate product comparison features directly into your website. Here are some of the best:
1. Prisync
Alt text: Prisync app interface on a computer screen, showcasing dynamic pricing analytics and competitor price tracking data, highlighting its functionality for Shopify stores.
Prisync dynamic pricing optimization is a back-end tool that allows Shopify online store owners to gather competitor pricing. With this information, you can adjust your pricing strategy manually or use the app’s dynamic pricing feature to automatically modify your prices based on the competitive landscape.
Among other utilities, it allows you to check stock availability, set up email notifications, and export data in Excel format, making it a comprehensive pricing management tool.
2. PriceMole
Alt text: PriceMole app dashboard displayed on a tablet, showing competitor pricing data and automated repricing settings, emphasizing its use for price monitoring on Shopify.
Similar to Prisync, PriceMole tracks competitor prices to help you define your strategy. It also monitors stock levels, has a dynamic pricing system, and sends email alerts. PriceMole offers robust price tracking and automation for Shopify businesses.
3. Price Comparison and Affiliate
Alt text: Price Comparison and Affiliate app interface within Shopify, displaying options for showing competitor prices and affiliate links, highlighting its dual functionality.
The Price Comparison and Affiliate app by Arrow extracts competitor prices and displays them in your Shopify online store, allowing you to highlight how competitive your prices are compared to other websites.
While it’s preferable for users to stay on your page, if they do click through to competitors, these clicks can generate additional revenue as they become affiliate sales, offering a unique monetization strategy.
4. Equate – Product Compare
With Equate – Product Compare, your customers can compare and find the best product among the items available in your online store. The Product Compare feature makes these lists shareable, so shoppers can send them to friends and family for opinions.
Additionally, the tool suggests similar items, facilitating the discovery of new shopping options, enhancing customer engagement and sales.
5. Pricefy ‑ Price Monitoring
The Pricefy – Price Monitoring app is a competitor price tracking tool that automatically adjusts your prices. Every time a competitor changes a product’s price, it sends you an alert and automatically readjusts the price in your online store, saving significant manual work.
Pricefy is designed for efficiency and real-time price adjustments to maintain competitiveness.
6. Lengow
Lengow combines social media selling, affiliate platforms, and advertising retargeting, providing a comprehensive solution to improve your product visibility. This price comparator allows you to easily export your catalogs from Shopify, generating product feeds adapted to different markets and advertising channels.
It also monitors the price activity of your competitors or resellers, based on your catalog, to help you maintain a competitive strategy across various sales channels.
How to Sell Your Products on a Price Comparator
To profitably sell your products on a price comparator, ensure the platform meets the following requirements:
- Easy Integration: Product uploading and updating should be simple and quick, avoiding excessive manual maintenance.
- High Traffic and Engagement: Opt for a price comparator that attracts a significant number of visitors, increasing your chances of generating sales.
- Analysis Tools: Having metrics on your ad performance compared to competitors allows for strategic price adjustments.
- Positioning Options: Some platforms offer options to highlight products or ads at affordable prices. While not essential, it can be a valuable advantage for visibility.
Prepare Your Online Store with Shopify
To be listed on a price comparator, most platforms require retailers to submit a product feed in a specific format. This involves meeting certain product information requirements, such as detailed descriptions, updated prices, and stock availability, which must be created and reviewed frequently.
If you have an online store on Shopify, leverage the artificial intelligence of Shopify Magic to help you meet these conditions. For example, by quickly and easily creating high-quality product descriptions or effectively tracking your inventory.
Additionally, as you’ve seen in the previous section, you can also automatically publish your products on price comparators with integrated apps from the Shopify App Store, greatly simplifying the process.
Start a free trial with Shopify now and make your products stand out on the most relevant price comparators in the market.
Frequently Asked Questions about Price Comparators
How does a price comparator work?
For consumers, a price comparator works like a search engine: it collects up-to-date product information and displays offers from multiple retailers, making comparison easy.
Some comparators include additional features like price tracking over time, discount codes, or notifications about sale events.
For merchants, comparators have specific rules to follow when integrating product feeds. This may include paying a fee and providing necessary content (photos, URLs, price, description, etc.). Once accepted, products will appear in relevant searches alongside similar items sorted by price.
These platforms are useful when developing your pricing strategy. Avoid setting prices too high, which excludes you from competition, but ensure you set rates sufficient to generate profits.
What is the best price comparator?
Websites like Google Shopping or Idealo allow customers to compare a large number of products by price, while apps like Honey search for valid discounts for the shopping basket.
The best option depends on your e-commerce strategy. Some platforms allow comparing products directly within your website, while others display them alongside your competitors. Consider where your customers compare prices and which features of your products are most interesting to them.
Are there websites that compare prices?
Yes, here are some of them:
- Google Shopping
- Idealo
- Kelkoo
- Preciosmundi
- Camelcamelcamel
- ShopMania
- Compare.net
- Twenga
- Ciao
- HotUKDeals
- PriceRunner
- SkinFlint
- Shopbot
- Solotodo
- PriceSpy
- Honey
What should you consider when comparing prices?
When comparing prices, make sure to consider where the product is shipped from, as well as the brand, manufacturing materials, and quality. It’s also important to check return policies and additional costs, such as taxes or shipping fees, which could affect the final price. Always factor in all potential costs for an accurate price comparison.
