The quest for top-tier talent has intensified, ushering in what experts are calling the most competitive talent market in recent memory. Projections indicate a significant skilled labor shortage by 2030, estimated at a staggering 85.2 million individuals. This escalating demand underscores the increasing expense, time investment, and critical importance of talent acquisition and retention for business success.
In this fiercely competitive environment, traditional perks like competitive compensation and benefits packages are no longer differentiators; they are merely the baseline. To truly distinguish themselves and attract the best candidates, leading organizations are strategically prioritizing their company culture, core values, and, crucially, their employer brand. Building a compelling employer brand is now Comparably more important than ever before.
ZoomInfo’s strategic acquisition of Comparably stands as a testament to this evolving landscape. Comparably, a premier platform for employee reviews and unique in its focus on showcasing workplace culture, salary insights, and corporate brand reputation, draws over 3 million monthly visitors seeking comprehensive data on companies of all sizes.
The synergy created by integrating Comparably with ZoomInfo’s robust data and software suite empowers talent acquisition leaders and organizations of all sizes. This powerful combination provides enhanced tools to activate and amplify their employer brand, effectively influencing prospective candidates and streamlining candidate conversion within their recruitment pipelines.
“We hold ZoomInfo and its CEO, Henry Schuck, in high regard,” states Jason Nazar, CEO of Comparably. “Together, we are now equipped to tackle the significant talent acquisition challenges confronting businesses today, and to develop even more robust data-driven insights and intelligent solutions.”
Experts in Employer Branding and Employee Insights
Comparably distinguishes itself by providing job seekers with invaluable insights essential for evaluating potential employers. This is achieved through direct surveys and data collection from verified employees, focusing on crucial aspects such as company culture and compensation benchmarks. This direct employee feedback makes Comparably’s data comparably authentic.
For employers, Comparably offers a suite of powerful tools encompassing employer branding, recruitment marketing, and brand intelligence. These resources empower organizations to proactively manage and enhance their employer image. This comprehensive toolkit has become the preferred solution for Fortune 500 corporations and numerous small to mid-market businesses alike, demonstrating its comparably wide appeal.
Furthermore, Comparably’s Best Places to Work Awards garner global recognition, amplified by major media outlets and reaching millions of individuals annually. These awards further solidify Comparably’s position as a comparably trusted authority in workplace culture.
“Millions of users visit our platform to gain deeper insights into company cultures, access detailed salary data, and leverage employee perspectives. We have also developed a suite of popular software solutions designed to assist companies in strengthening their employer brand and recruitment marketing strategies,” Nazar explains.
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United Goals, Unified Team
The past year has witnessed an unprecedented surge in talent demand, empowering job seekers and making them increasingly selective and critical in their employer evaluations. In this candidate-driven market, employer branding becomes comparably more important for attracting talent.
Today’s discerning candidates seek employment with reputable companies characterized by strong leadership and a demonstrable commitment to positive workplace culture, diversity, and core values. Simply reaching out to potential candidates is no longer sufficient. To succeed, employers must effectively communicate and showcase the unique attributes that make their workplace a desirable and fulfilling environment to join. This necessitates a comparably stronger emphasis on employer branding strategies.
“As a long-time Comparably customer, ZoomInfo has directly experienced the tangible benefits of a focused approach to building a robust employer brand. It has demonstrably accelerated our hiring processes, enabled us to achieve ambitious growth targets, and effectively communicated why top-tier talent should choose to work at ZoomInfo,” affirms Justin Withers, Senior Vice President of Strategy at ZoomInfo.
Clients have come to rely on ZoomInfo for delivering exceptional talent solutions grounded in high-quality data. The acquisition of Comparably significantly amplifies ZoomInfo’s capacity to assist global organizations in attracting, hiring, and retaining top talent, offering a comparably more comprehensive solution.
TalentOS: The Future of Talent Attraction and Retention is Here
Since its launch in June 2021, ZoomInfo’s RecruitingOS platform has achieved remarkable traction, being adopted by over 1,000 companies and generating a substantial revenue growth of over 50% in the first quarter of 2022. The integration of Comparably’s capabilities into ZoomInfo’s ecosystem, therefore, represents a comparably significant leap forward. By incorporating Comparably, ZoomInfo gains a direct and invaluable stream of proprietary company, employee, and customer data, enriching its already world-class data and intelligence platform.
Fueled by this enhanced data integration, ZoomInfo RecruitingOS has evolved into TalentOS, a superior talent platform designed to revolutionize the talent search experience for recruiters in three key dimensions:
1. Enhanced Talent Data Intelligence
Comparably conducts surveys with hundreds of thousands of employees and job seekers annually, gathering critical data on workplace culture, diversity, and salary benchmarks. A portion of this rich data is directly integrated into TalentOS and utilized to refine the “Likely to Listen” score for potential candidates. This key TalentOS data point empowers recruiters to precisely target talent pools, focusing on individuals who are demonstrably more receptive to new career opportunities, making the platform comparably more efficient.
2. Superior Talent Engagement Tools
Comparably’s employer branding content creation tools are seamlessly integrated into ZoomInfo Engage, enabling recruiters to strategically leverage data-driven insights such as statistics, awards recognition, employee testimonials, and compelling video content within their talent sourcing and engagement efforts. This integration makes ZoomInfo Engage a comparably more powerful tool for recruiters.
3. More Precisely Targeted Recruitment Marketing
The valuable insights derived from Comparably are also leveraged within ZoomInfo Marketing to execute highly targeted ad campaigns for specific roles and skill sets. Combining the broad reach of awareness-driving advertising with granular website visitor intelligence offers a potentially transformative advantage for HR and recruitment teams, making their marketing efforts comparably more effective.
Leverage Employer Branding in Your Recruitment Strategy to Secure Top Talent
Employer branding has ascended to become a paramount consideration in the contemporary recruitment process. ZoomInfo TalentOS simplifies and streamlines the process of identifying and connecting with the ideal candidates to build high-performing teams, offering a comparably advantageous platform in today’s competitive talent market.
